NORMALIZED

A visual critique of consumer capitalism and the routine violence embedded within it. These images expose the externalities that economies are designed to conceal—the waste, the extraction, the displacement, the policing. From landfills the size of mountains to fortified borders, from speculative ghost cities to sprawling refugee camps, these are not anomalies. They are the operating conditions of the system.

These images are normal maps: textures used in 3D graphics to simulate how light falls across a surface. They determine what becomes visible and what is lost in shadow.

“Normalized” therefore refers both to the technical act of rendering and to the social act of making violence appear ordinary, inevitable, even necessary.

We normalize abuse by illuminating it selectively, by framing it from angles that render it acceptable.

This is how power naturalizes its consequences, by shaping what we see and how we see it.

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